Love don't cost a thing? Let's run the numbers.

Swipe, match, invest: How capitalism is reshaping our romantic pursuits

With Valentine's Day on the horizon, I've been pondering the question: Can you really put a price on love?

Turns out, you kind of can. At least, you can put a price on the pursuit of it. Dating, in economic terms, is what we'd call a matching market. And if you've ever swiped right, gone on a blind date, or even just flirted with someone at a bar, you're…