Your Brain on Money

Your Brain on Money

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Your Brain on Money
Your Brain on Money
Ask Hanna: Rich people have cheat codes (and no one told me)

Ask Hanna: Rich people have cheat codes (and no one told me)

The unspoken financial rules that come with generational wealth

Hanna Horvath's avatar
Hanna Horvath
Jul 11, 2025
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Your Brain on Money
Your Brain on Money
Ask Hanna: Rich people have cheat codes (and no one told me)
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Ever wonder why you do that weird thing with money? Ask Hanna is a weekly Q&A column that digs into the patterns behind your money behaviors — the stuff that makes perfect sense once you understand what your brain is actually trying to do.


Ask Hanna is a paid subscriber feature (along with expert interviews, guides, and community access).


Dear Hanna,

I grew up working-class and I'm starting to make decent money, but I feel like I'm constantly discovering financial concepts that seem obvious to people who grew up with money. Last week a coworker mentioned "tax loss harvesting" like everyone knows what that means. I had to Google it. Then my friend with wealthy parents mentioned how her dad helped her "optimize her asset allocation" and I realized I don't even know what questions to ask about investing. It feels like there's this whole financial language and system that rich people just... know. How do I catch up on all the things nobody taught me?

— Missing the Manual

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