Your Brain on Money

Your Brain on Money

Soft clubbing is a late-stage capitalist fever dream

Let’s all pay to feel something, shall we?

Hanna Horvath's avatar
Hanna Horvath
Feb 11, 2026
∙ Paid

My TikTok algorithm figured out I was going through a breakup approximately 24 hours after it happened.

First came the Normal People montages set to Sufjan Stevens — which I aggressively swiped past, because I am not doing that. Then, once the algorithm realized I wasn’t interested in wallowing, it pivoted. Suddenly my feed was full of videos like “place…

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